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Sugbo Negosyo starts September 30
By: Eleanor Valeros | Published Friday, September 18, 2020
Capitol’s micro-business assistance program dubbed as "Sugbo Negosyo (Panginabuhing Sugboanon Hayag nga Kaugmaon)" will be launched on September 30.

Sustainable upliftment and growth through business opportunities (SUGBO) encapsulates the work principle of “Sugbo Negosyo (Panginabuhing Sugboanon Hayag nga Kaugmaon)” Program set to launch on September 30.

This micro-business assistance program of the Cebu Provincial Government, in collaboration with the Department of Trade and Industry (DTI) 7 and the Mandaue Chamber of Commerce and Industry (MCCI), went through a series of meetings in the recent weeks.

It will be finally launched at the end of the month as agreed in a meeting last September 17 with Governor Gwendolyn Garcia, MCCI president Steven Yu and past president Stanley Go who is now a member of MCCI’s Board of Directors.

The program has three categories, namely “Negosyong Padayonon” for Category A, “Produktong Sugbuanon” for Category B, and “Mga Serbisyo ug Ginagmay’ng Patigayon” for Category C.

“Negosyong Padayonon” aims to repurpose, uplift or enhance established micro-enterprises heavily affected by the pandemic. “Produktong Sugbuanon” is for both new and existing micro-entrepreneurs engaged in manufacturing or processing while “Mga Serbisyo ug Ginagmay’ng Patigayon” is for new and existing micro-entrepreneurs engaged in trading or services.

“We are rolling out the program to those who have the passion to help themselves through entrepreneurship,” Garcia said as she directed MCCI, DTI 7, and the Cebu Provincial Board (PB) to simplify the registration process. 

The governor pointed this out since the grant is in kind, not in cash. 

“Ang atong gilikayan ani nga programa mao ang growing culture of parasitism labi na kanang naanad bitaw nga modawat og cash. I-rebond sa buhok, ipalit og shabu, ipusta sa tigbakay. Naa man bitaw na’s balita,” she said.

The program recipients will claim the goods, equipment or raw materials from partner-suppliers through a digital coupon system. The coupon is unique with its Quick Response (QR) Code to ensure validity. 

Garcia further said that applicants spotted to have entrepreneurial skills and who could ensure the most likelihood of success in his/her endeavor should be given the chance to join the program. 

Earlier, she said not to limit the opportunity to the lower 20-percent income group. She emphasized that even those who used to have good jobs are now suffering from the restrictions and in fact, have not or may not be able to return to their jobs.

Rather than opening the program to as many people who are categorized by the Social Welfare Development Office as “highly marginalized,” the governor preferred to have the right applicants to the program whichever walk of life they are from. 

“Kana gyung duna sila’y passion sa pag-reboot sa ilang negosyo or pag-start og negosyo. Kanang makahimo og mga produktong Sugbuanon using locally sourced materials. Dili kay mopalit og produkto sa usa ka lugar unya anhi dinhi ibaligya. Kinahanglan ang kwarta dinhi ra gyud usa sa ato motuyok,” Garcia underscored.

“I-open ni nato bisan gani sa kanang nanarbaho sa cruise ship or sa mga OFW (Overseas Filipino Workers) nga wala na makabalik sa ilang trabaho. Tinuod sa una hayahay sila, pero after sila nanga-displace, karong panahona tanan galisud,” she added.

Funds for Category A is worth P50,000 in the form of goods, equipment or raw materials. A total of P20,000 is allotted for Category B, and P10,000 for Category C. 

The Capitol allocated P100 million for the program to be released through the Offices of the 17 PB Members worth P5 million each, and P15 million through the Office of the Vice Governor.

To ensure that the applicant is a bona fide resident of the Province of Cebu, a voter’s identification card is recommended to be included in the eligibility criteria. 

More details and information are available at the program’s official Facebook page “Sugbo Negosyo” ( which is now up and running. (Eleanor Valeros)