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Sugbo Negosyo helps merchants too
By: Mylen Manto | Published Tuesday, February 9, 2021

Melinda Dima-angay was used to earning a little every week from her store inside the Dumanjug Public Market. But when she joined the Sugbo Negosyo program of the Cebu Provincial Government, her earnings boomed to P1.3 million a week.

Her store called Tri-N Tindahan is one of the merchant suppliers of the program in southern Cebu. 

Sugbo Negosyo participants from Dumanjug, Barili, Alcantara, Ronda, Samboan, Ginatilan, and other neighboring towns get their needed grocery supplies from her store. 

Filled with gratitude, the 41-year old merchant expressed that Governor Gwendolyn Garcia is used by God as an instrument to help those in need.

“Kaning gihatag karon ni Gov, mapasalamaton gyud ko kay aside sa nadako akong halin, nakatabang pud siya sa mga katawhan,” Dima-angay expressed.

“Karon tungod sa pandemic, ilang puhunan sa negosyo nawala pero tungod ni Gov nga gipun-an silag tag P10,000, uban P20,000 og P50,000 nabalik gyud ilang negosyo. Nakatabang gyud og dako,” she said. 

Sugbo Negosyo is a micro-business assistance program of the Capitol that aims to help micro, small and medium enterprises start and revive their businesses crushed by the Covid-19 pandemic. 

The beneficiaries receive assistance through goods and materials, instead of cash, which can only be purchased from the partner merchants, such as Dima-angay’s store.

“As a merchant, nakatabang gyud siya namo. Nadugang-dugangan bitaw ang among customer,” she said. 

Of the 17,881 entrepreneurs who applied for the program, only 8,250 qualified the evaluation conducted by the Provincial Board, Mandaue Chamber of Commerce and Industry (MCCI) and Department of Trade and Industry (DTI).

Of the 8,250 micro and small entrepreneurs, 251 qualified for category A or “Negosyong Padayonon” intended for established micro-enterprises that need recovery and enhancement. A budget of P12 million has been allotted for this category.

Around 545 beneficiaries qualified for Category B or “Produktong Sugbuanon” intended for new and existing micro-enterprises engaged in manufacturing or processing with a budget of P10.9 million.

Category C or “Mga Serbisyo ug Gagmay’ng Patigayon” got 7,454 qualified beneficiaries and was allotted a budget of P74.54 million.

Sugbo Negosyo is considered the first government initiative in the Philippines aimed to help small and micro enterprises affected by the pandemic. This is in partnership with DTI and MCCI. (Mylen Manto)